Pajamas so soft, it’s magical.

Sustainable, soft, and planet positive options for the whole family. We think modal is magical – try a pair and see why!

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  • Soft & sustainable modal fabric

    It's similar to bamboo, but more durable, less pilling, and better for the environment, with OEKO-TEX certification. Read why.

  • Made responsibly overseas

    Designed in Seattle, responsibly made in China by a BSCI, Amfori, SGS-audited factory.

  • Small batches that reduce waste

    Using a small batch, ready-to-ship system alongside limited pre-orders helps us reduce waste by ordering only what we need. We'll keep you updated once you order!

  • Coming soon: swap it!

    In 2023, we'll launch a special place for you to swap your Kindthing items, get extra credit, and more!

Low impact, eco-friendly pajamas for little ones and parents alike.

What if buying pajamas (and obsessing over the latest print) was more kind to the planet? We're working hard to reinvent the way we consume cute clothes for kiddos. We've thought about the fabric, the model, and even the waste. We're just getting started... join us!